The two-edged sword of promotion

On this wonderful Wednesday, I’m wondering about promotion, which is a two-edged sword for the Christian who writes. One side of the blade cuts with the necessity of self-promotion, while the other side slices with the desire for kingdom promotion.

I write to glorify God. When I begin thinking about my name on the cover of a book, I try to resist the siren desire for personal fame and remember that it’s all about glorifying God’s name.

Because that’s my basic philosophy, I’ve resisted securing an agent. There may be a time when I feel called to do that, but for now I attempt to rest in God’s sovereignty.

God is my agent. But the reality is that if the things I believe God calls me to write are to be published, sold, and read by anyone, I must actively market them myself. Too few Christians, especially in Reformed circles, support and promote fellow believers who are authors, poets, and artists—even those whose work they admire.

Few things scream “Self-promotion” as much as book proposals. Essentially, a book proposal requires selling yourself and your book idea. And if that sounds a bit like prostitution, it may because a few vague similarities exist.

Writing involves vulnerability. One peels away layers of protection and exposes private thoughts to the harsh gaze of critics.

I’d hoped to submit three book proposals before the end of October, but that appears increasingly impossible as November 1 looms. I’d appreciate prayer if the Lord brings me to your mind over the next few weeks.

What is your view of book proposals? How do you view the division between self-promotion and kingdom promotion? What kinds of things do you do to promote your work in Christ’s kingdom?

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